Generel information

1. INTRODUCTION
1.1 General
The purpose of this data protection policy is to establish a clear and transparent description of Sammenlign’s (Suomen Vertaa.fi OY) collection, processing, storage, and use of personal data (hereinafter referred to as "Sammenlign.dk" or "we"). Our processing of personal data is governed by the General Data Protection Regulation (2016/679) (GDPR). You can read more about how Sammenlign.dk complies with the rules of the GDPR and your rights as a data subject in this data protection policy.

A detailed description of our processing of personal data is provided below.

1.2 Who is the data controller for your personal data?
Suomen Vertaa.fi OY (company number 1645358-1) is the data controller. You can contact us at partner@sammenlign.dk or at the address below if you have any questions regarding our processing of personal data.

Elimäenkatu 25-27, 00510 Helsinki, Finland

2. PROCESSING OF PERSONAL DATA
Sammenlign.dk processes personal data in the situations outlined below.

2.1 CONSUMERS
2.1.1. Customer reviews
Purpose: To verify, manage, and provide customer reviews on our website as well as detect abuse.
Data: Name. Email address. IP address. Other personal data provided to us in connection with the customer reviews.
Please do not provide any sensitive personal data.
Legal basis: When you submit a customer review to Sammenlign.dk, we process your personal data based on GDPR art. 6(1)(f) and our legitimate interest in managing and providing customer reviews to enable us to deliver our services.

2.1.2. Customer service

Salesforce
Purpose: To provide technical support, manage communication, and handle inquiries related to customer service issues via phone, email, or digital channels such as social media.
Data: Name. Email address. IP address. Other personal data provided to us.
Please do not provide any sensitive personal data.
Legal basis: When you contact Sammenlign.dk via email or social media, we process your personal data based on GDPR art. 6(1)(f) and our legitimate interest in handling your inquiry.

2.1.3. Marketing and analysis using third-party platforms

Google/Microsoft/Meta
Purpose: To promote our services and content.
Data: IP address is passively shared with the third party. You can find an overview of which cookies are installed on our website in our Cookie policy.
Legal basis: The consent given is processed through data collection via cookies

2.1.4 Social media
In social media, personal data is always shared with the company that owns the platform.

Sammenlign.dk uses a range of social media channels for communication and marketing, including Facebook, Instagram, and LinkedIn. For the personal data processed on Sammenlign.dk their own accounts, Sammenlign.dk acts as the data controller insofar as it can manage, modify, or delete the content published there. When Sammenlign.dk makes use of the tools provided by the social media platforms mentioned above — such as advertising or analytics functions — Sammenlign.dk and the relevant social media platforms often share joint responsibility for the processing of personal data. In situations where Sammenlign.dk is the data controller, it is accountable for ensuring that its processing activities are carried out in accordance with this Privacy policy.

You can read more about the processing of personal data in connection with our social media accounts below.

Facebook and Instagram:
Your personal data is processed by Meta Platforms Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) when using the services. You can read more about the processing of personal data here: https://www.facebook.com/policy.php.

Using Facebook and Instagram involves a transfer of personal data to the USA (a so-called third country outside the EU/EEA where GDPR is not applicable). This means that you do not have the same rights and protections that GDPR typically guarantees. The transfers are subject to the European Commission’s standard contractual clauses to protect your personal data. This means that the recipient of your personal data guarantees that the protection afforded by GDPR also applies to processing in the third country. Read more about transfers to third countries and access to the standard contractual clauses here: https://www.facebook.com/help/566994660333381?ref=dp.

LinkedIn:
Your personal data is processed by LinkedIn Ireland Unlimited Company (Wilton Plaza, Wilton Place, Dublin 2, Ireland) when using the service. You can read more about the processing of personal data here: https://www.linkedin.com/legal/privacy-policy.

Using LinkedIn involves a transfer of personal data to the USA (a so-called third country outside the EU/EEA where GDPR is not applicable). This means that you do not have the same rights and protections that GDPR typically guarantees. The transfers are subject to the European Commission’s standard contractual clauses to protect your personal data. This means that the recipient of your personal data guarantees that the protection afforded by GDPR also applies to processing in the third country. Read more about LinkedIn’s transfers to third countries and access to the standard contractual clauses here: https://www.linkedin.com/help/linkedin/answer/62533.

2.2 WEBSHOPS
2.2.1 Customer service

Salesforce
Purpose: To continuously manage customer relationships.
Data: Company name. Company registration number. Name. Email address. Phone number. Other personal data provided in communication with us.
Please do not provide any sensitive personal data.
Legal basis: When you contact Sammenlign.dk via email or social media, we process your personal data based on GDPR art. 6(1)(f) and our legitimate interest in handling your inquiry.

Crowdsignal
Purpose: To process the registration of a shop.
Data: Name. Address. Email address. Phone number. Job title. IBAN. Any other information that is required.
Legal basis: GDPR art. 6(1)(b). To perform a contractual agreement.

Twikey
Purpose: To request consent to automatically process invoices.
Data: Name. Address. Signature. IBAN. BIC.
Legal basis: GDPR art. 6(1)(b). To perform a contractual agreement.

3. WHAT RIGHTS DO YOU HAVE?
Right to object – processing based on legitimate interest and direct marketing
You have the right to object to the processing of your personal data based on Sammenlign.dk’s legitimate interest according to GDPR art. 6(1)(f). If Sammenlign.dk cannot demonstrate compelling legitimate grounds for the processing that outweighs your interests and rights, and the processing of your personal data is not necessary for the establishment, exercise or defence of legal claims, Sammenlign.dk will no longer process your personal data. You also have the right to object at any time if your personal data is processed for direct marketing purposes. 

Right to withdraw consent
When Sammenlign.dk's legal basis for processing your personal data is consent, you have the right to withdraw your consent at any time. If you withdraw your consent, it will not affect our processing of your personal data before the withdrawal.

Right of access
You have the right to request information regarding our processing of personal data about you at any time. Contact Sammenlign.dk at partner@sammenlign.dk, and we will send the information to you via email.

Right to rectification
You have the right to request correction of your personal data if the data is incorrect, inaccurate, or incomplete.

Right to data portability
When Sammenlign.dk processes personal data you have provided to us automatically and based on an agreement or your consent, you have the right to receive your personal data or transmit it to another party.

Right to erasure and restriction
You have the right to request the deletion of all your personal data processed by Sammenlign.dk if there are specific reasons, such as if the data is no longer needed.
You also have the right to request that Sammenlign.dk restricts the processing of your personal data in the following situations:

1.If Sammenlign.dk no longer needs the personal data.
2. If the personal data is processed unlawfully.
3. If you believe your personal data is inaccurate, Sammenlign.dk must restrict processing of such data while the accuracy is being investigated.
4. If you object to the processing based on Sammenlign.dk’s legitimate interest, Sammenlign.dk will restrict all processing of such data while the matter is investigated.

4. CONTACT AND COMPLAINTS
If you have any questions or concerns about our processing of personal data, you can contact us at partner@sammenlign.dk or by phone at +358 45 3591708, or by mail at Elimäenkatu 25-27, 00510 Helsinki, Finland

If you are dissatisfied with how Sammenlign.dk processes your personal data, you may submit a complaint to the Danish Data Protection Agency or another competent supervisory authority.

Contact details for the Danish Data Protection Agency:
Phone: +45 33 19 32 00
Email: dt@datatilsynet.dk
Address: Carl Jacobsens Vej 35, 2500 Valby

Guidance and more information about the rights of data subjects and complaints to the supervisory authority can be found on the website: datatilsynet.dk.

Contact details for other supervisory authorities in the European Union or European Economic Area (EU/EEA) can be found here.

5. WHERE DO WE PROCESS YOUR DATA?
Sammenlign.dk strives to process data within the European Union (EU) and the European Economic Area (EEA). All our own IT systems are located within the EU/EEA. However, some of our partner organizations and subcontractors are located outside the EU/EEA area. Sharing data with these partners means that personal data may be transferred outside the EU/EEA area. These countries may not always have the same data protection laws as the country where you originally provided the information. This primarily means that authorities in third countries may have access to the personal data, and your ability to exercise your rights may be limited.

The transfer takes place in accordance with applicable data protection legislation, including GDPR, to maintain an adequate level of protection for the processing of personal data. This means that either the European Commission has decided that there is an adequate level of protection in the relevant country or that appropriate safeguards have been implemented. Such measures may include the receiving party acting in accordance with legally binding standard contractual clauses or corporate rules.

Your personal data will be transferred to a third country if you interact with us via social media platforms. Such transfers are necessary for the use of the specific social media platforms and for you to interact with us on social media. Therefore, the processing is necessary for you to be able to interact with us on the specific social media platform.

Also, when you accept cookies and other similar technologies for marketing and/or analytics, such as Google, Microsoft, Facebook, and other advertising platforms, your personal data may be transferred to third countries. The transfer takes place based on the consent you provide when accepting the use of cookies. To stop future transfers to third countries, you can disable all cookies by changing the settings in your browser. More information about how to disable cookies can be found in Sammenlign.dk’s cookie policy.

6. COOKIES
For details on how we use cookies, please see our Cookie Policy. If you would like more specific information or have questions about our use of cookies, you can contact us at partner@sammenlign.dk.

7. CHANGES TO THE DATA PROTECTION POLICY
Our data protection policy may change in the future. The latest version of the policy is always available on our website. Updates that substantially change this data protection policy, such as a change in the purpose of processing personal data, will be communicated by Sammenlign.dk in an appropriate manner.

The privacy policy was last updated on September 1, 2025